Hello world,
Every successful business starts with a plan. Your plan need not be clear down to the exact details, but you should formulate the broad view of the steps you intend to take and break those steps down into smaller components.
At the very least, your plan should include:
1. Choosing your niche
2. Find your own unique angle for that niche
3. Getting clear on what products you'll offer to fill that niche
4. Setting up your web site and payment system
5. Planning your initial marketing efforts
6. Planning a long term marketing strategyEach of these steps can be broken further like so:
1. Perform research and analysis of the supply/demand for your target market
2. Investigate existing products (your competition) and decide how you'll distinguish yourself from the crowd.
3. Source or create your products
4. Learn how to create a web site or hire someone else to set things up for you
5. Prepare to launch a quick traffic campaign (pay per click traffic sources)
6. Work towards sustainable traffic sources: search engine rank, building a subscriber base, forming partnerships with other business who can send you referrals Yes, even those steps may be broken down further. I won't detail them here, but the best approach to take is "one step at a time". Once you've narrowed down the elements within each step, you can begin creating all the sub-goals necessary to complete that step.
These steps may be as simple as researching keywords or as labor intensive as working with a web site designer. The important thing to keep in mind is that a step-by-step plan will keep you focused on what you need to do each day.
Without such a plan, you run the risk of flailing about, taking steps out of order and creating a huge mess. Believe it or not, some people do actually rush out and buy a domain and hosting account before they've decided what to sell. Worse, they pour time and effort into a project without researching it's viability beforehand, and face a lot of wasted time and money due to targeting an unresponsive market. So, please, whatever you do, don't neglect this very important step! A business plan will keep you focused on your vision and vastly uncomplicated the whole process of getting your site ready for real, live customers.
You can see more information here.
sky
Wednesday, August 1, 2007
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